Showing Tag: "branding" (Show all posts)

International Online Influencer To Host Seminar In Saint Lucia

Posted by Hanna G Fitz on Wednesday, October 7, 2015, In : Brand Development 


Almost every company can relate to the struggle of trying to justify spending time on online marketing and social media. What is even more challenging is trying to quantify the return on your marketing investment. You've heard it all before
“The Digital Revolution Is Changing Marketing”. To ignore this new trend which is here to stay, is to ignore your customers changing buying patterns and needs. The Internet can be a lonely place, tweeting with no idea if you are engaging and ...


Continue reading ...
 

The "Why" Factor: Does Your Brand Have One?

Posted by Hanna G Fitz on Monday, May 26, 2014, In : Brand Development 
Most people think of their brand as being their logo, brochures, signage and other collateral material. In fact in initial meetings with clients when enhancing their brand image is mentioned, there is an initial objection along the lines of not wanting to change their logo! Your brand is more than just a symbol or playing “Best dressed”. While the physical attributes form an important part of your overall Brand DNA, your brand image is determined by unseen factors such as perceptio...
Continue reading ...
 

TRUTH TOLD BEAUTIFULLY- Great Great Brands Don’t Sell Products, They Sell Emotional Connections

Posted by Hanna G Fitz on Monday, May 5, 2014, In : Brand Development 

Most brands spend millions of dollars a year on advertising campaigns, event sponsorship and other promotions. But what sets brands Nike apart from the crowded market for sporting goods or Coco Cola from other fizzy drinks? How did Apple make such a big commercial come back in 1997? What are these brands doing differently? Well you might say they have bigger marketing budgets, but it goes deeper than that. These companies focus on combining key ingredients: the absence of product, draw...


Continue reading ...
 

Make Them Fall In Love With Your Brand

Posted by Hanna G Fitz on Tuesday, April 22, 2014, In : Brand Development 
Turn Your Consumer Relationship From Fling To Commitment

Managing your brand’s relationship with its consumers, is similar to dating. According to leading relationship expert Helen Fisher, there are three stages of Love: lust, attraction and attachment. The process often involves: identifying the prospect and strategy that will inspire desire and land you the first date (promotions and purchase), igniting a spark that inspires more dates (great product leads to repeat business) and being ...


Continue reading ...
 

The Rhetoric of Branding- A Look At Apple's Ability to Persuade and Lead

Posted by Hanna G Fitz on Friday, April 11, 2014, In : Brand Development 

Today companies need to take a more deliberate and purposeful approach to branding, with the goal to create a loyal following. It was Socrates who said “Know thy self”, a simple phrase yet challenging for individuals and companies alike. In corporate branding, developing the codes (characteristics) of your brand DNA, is a critical part of its long term success. This was one of Steve Jobs (former CEO of Apple) greatest strengths, he knew what his company was “a game changer”, belie...


Continue reading ...
 
 

Get Free Business Tips and Updates On Events and Special Offers

* indicates required