Make Them Fall In Love With Your Brand

Posted by Hanna G Fitz on Tuesday, April 22, 2014 In : Brand Development 
Turn Your Consumer Relationship From Fling To Commitment

Managing your brand’s relationship with its consumers, is similar to dating. According to leading relationship expert Helen Fisher, there are three stages of Love: lust, attraction and attachment. The process often involves: identifying the prospect and strategy that will inspire desire and land you the first date (promotions and purchase), igniting a spark that inspires more dates (great product leads to repeat business) and being ...


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The Rhetoric of Branding- A Look At Apple's Ability to Persuade and Lead

Posted by Hanna G Fitz on Friday, April 11, 2014 In : Brand Development 

Today companies need to take a more deliberate and purposeful approach to branding, with the goal to create a loyal following. It was Socrates who said “Know thy self”, a simple phrase yet challenging for individuals and companies alike. In corporate branding, developing the codes (characteristics) of your brand DNA, is a critical part of its long term success. This was one of Steve Jobs (former CEO of Apple) greatest strengths, he knew what his company was “a game changer”, belie...


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Does Your Brand Trigger

Posted by Hanna G Fitz on Tuesday, April 1, 2014 In : Brand Development 

Photo: Giorgio Armani, Press Office Milan

When a woman buys a designer dress, she isn’t simply buying a basic need to cover her body. She will purchase clothing from a brand that she identifies with; one that reflects her self image, a need to send a particular message in that moment (successful, professional, sexy, fashionable) and her lifestyle. Brands like Giorgio Armani are known for understated luxury and elegance, while Versace is the opposite and known for glamorous luxury and r...


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Seashell Lifestyle Magazine Summer 2012

Posted by Hanna G Fitz on Friday, May 18, 2012
Dear Readers

Seashell Lifestyle magazine has just released its latest issue featuring great stories on gastronomy, travel, fashion, personal journeys and business. Read about our sensational cover model Karlyn Percil with her story on growing up in Saint Lucia's countryside with no running water to finding her way in Canada. Read our interview with Shaun Kearney who in May was named the new Executive Vice-President and Creative Director of Magaschoni. Shaun Kearney is known for his previous wo...

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The Cliff At Cap Takes Fine Cuisine To The Next Level!!!

Posted by Hanna G Fitz on Sunday, March 6, 2011
Last Friday and Saturday night, the guest at The Cliff At Cap restaurant were treated to the culinary delights of Kiawah Island Golf Resort and Spa's Executive Chef Robert Wysong and The Cliff At Cap's Executive Chef Craig Jones. 

Chef Wysong who is known for his simplistic yet very elegant style of cooking prepared a menu that reflected his southern culture. The menu included an appetizer of "Fish & Grits" with Pine Nut Brown Butter, a simple "Farmer's salad, Sherry Vinaigrette and Parmesan ...


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