Getting Customers Online

Posted by Hanna G Fitz on Sunday, November 15, 2015 Under: Brand Development

According to “44% of email recipients admitted to have responded to and made at least one purchase based on an email.” In fact people who buy through email spend 138% more than people that do not receive email offers. But that is just one aspect of the opportunities online for your company. Did you know that there are more than 322 million Internet users in Latin America and the Caribbean?

Saint Lucia has one of the highest Internet penetration rates in the OECS, even higher than CARICOM nations like Trinidad and Tobago at 87.5%! That’s right, there are about 142,900 Internet users in Saint Lucia. This is a huge opportunity for both Caribbean and local companies considering that 61% of global Internet users research products online before buying and 44% of online shoppers begin by using search engines. If your customer didn’t type your company’s name into Google but was searching for a product/service that you sell, would they find you on the top of search engine results (go check)? If you came up great, if you didn’t, did you know that 60% of organic clicks go to the organic top 3 search results. Let’s compare that to companies that are paying for advertising online. 

According to Convario (2011), the average click through rate for paid advertising online was 2%. As a manager, you must now be wondering why on earth are you paying Google and Facebook for advertising. It gets a little more grim; leading experts are predicting that like the dinosaurs, banner ads will be a thing of the past. The conversion rate is currently 4% and on the decline.

If you are running an insurance company and advertising on Google, the word “insurance” is the most expensive keyword, costing an average of US$55 per click, as for banks, words like “loans” and “mortgage” are the next two most expensive keywords costing on average US45 per click. SEO (search engine optimised) leads have a 14.6% close rate while outbound leads (e.g. direct mail and print advertising) have a mere 1.7% close rate according Search Engine Journal. Outbound marketing is fading and to maximise your companies sales and customer engagement online, you need to make the switch to content marketing. 

The best part about this new opportunity is that your company can now reach its ideal customers and convert leads at a higher rate, without spending a dime on advertising. So how can you now save on advertising dollars and use it for developing and creating innovative products and services that will delight your customers? How can you ensure that your company gets bigger results from its online marketing activities? The key is content marketing. 

Sara Burnett who built her blog to rank on the top 10 list of most influential wedding blogs in the world, is highly regarded as a leading online influencer and content creator is in Saint Lucia to host THE MASTERCLASS: ONLINE BRANDING FOR HIGHER BUSINESS ROI at The Landings (visit for more information). She has turned blogging into a full time career generating over one million pageviews on her website and creating viral content on social media, all without paying a dime for advertising. In collaboration with Seashell Consulting Inc., Sara Burnett will be sharing insider tools and strategies to help your company improve its online marketing, reach more customers and save money. According to Sara Burnett “I don’t understand why companies are still paying for online advertising in this day and age.”

Hanna Fitz who is a brand strategist and CEO of Seashell Consulting will be co-presenting the training on the important elements of building a strong brand image online to support your content marketing strategy.  Hanna Fitz has worked with award-winning organisations in the Caribbean and Europe, helping her clients enter new markets and build a customer magnet brand. The branding component of the master class is to show companies how to build a brand beyond logo, fonts and imagery. Your company will benefit from learning practical and proven systems from a practitioner in the online marketing world. Saint Lucian companies are still not using many of the tools available and some of those using it, are not fully maximising the opportunities available. This seminar will help companies maximise their opportunities for generating revenue online. 

In : Brand Development 

Tags: "getting more customers online"  "email marketing" 

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