Showing category "Brand Development" (Show all posts)

Getting Customers Online

Posted by Hanna G Fitz on Sunday, November 15, 2015, In : Brand Development 



According to www.convinceandconvert.com “44% of email recipients admitted to have responded to and made at least one purchase based on an email.” In fact people who buy through email spend 138% more than people that do not receive email offers. But that is just one aspect of the opportunities online for your company. Did you know that there are more than 322 million Internet users in Latin America and the Caribbean?

Saint Lucia has one of the highest Internet penetration rates in the OECS,...

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International Online Influencer To Host Seminar In Saint Lucia

Posted by Hanna G Fitz on Wednesday, October 7, 2015, In : Brand Development 


Almost every company can relate to the struggle of trying to justify spending time on online marketing and social media. What is even more challenging is trying to quantify the return on your marketing investment. You've heard it all before
“The Digital Revolution Is Changing Marketing”. To ignore this new trend which is here to stay, is to ignore your customers changing buying patterns and needs. The Internet can be a lonely place, tweeting with no idea if you are engaging and ...


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Playing An A-Game: How Great Brands Make Us Fall In Love

Posted by Hanna G Fitz on Friday, January 9, 2015, In : Brand Development 

Managing your brand’s relationship with its consumers, is similar to dating. According to leading relationship expert Helen Fisher, there are three stages of Love: lust, attraction and attachment. 

The process often involves: identifying the prospect and strategy that will inspire desire and land you the first date (promotions and purchase), igniting a spark that inspires more dates (great product leads to repeat business) and being able to consistently deliver wonderful experiences (custome...


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The "Why" Factor: Does Your Brand Have One?

Posted by Hanna G Fitz on Monday, May 26, 2014, In : Brand Development 
Most people think of their brand as being their logo, brochures, signage and other collateral material. In fact in initial meetings with clients when enhancing their brand image is mentioned, there is an initial objection along the lines of not wanting to change their logo! Your brand is more than just a symbol or playing “Best dressed”. While the physical attributes form an important part of your overall Brand DNA, your brand image is determined by unseen factors such as perceptio...
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TRUTH TOLD BEAUTIFULLY- Great Great Brands Don’t Sell Products, They Sell Emotional Connections

Posted by Hanna G Fitz on Monday, May 5, 2014, In : Brand Development 

Most brands spend millions of dollars a year on advertising campaigns, event sponsorship and other promotions. But what sets brands Nike apart from the crowded market for sporting goods or Coco Cola from other fizzy drinks? How did Apple make such a big commercial come back in 1997? What are these brands doing differently? Well you might say they have bigger marketing budgets, but it goes deeper than that. These companies focus on combining key ingredients: the absence of product, draw...


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Make Them Fall In Love With Your Brand

Posted by Hanna G Fitz on Tuesday, April 22, 2014, In : Brand Development 
Turn Your Consumer Relationship From Fling To Commitment

Managing your brand’s relationship with its consumers, is similar to dating. According to leading relationship expert Helen Fisher, there are three stages of Love: lust, attraction and attachment. The process often involves: identifying the prospect and strategy that will inspire desire and land you the first date (promotions and purchase), igniting a spark that inspires more dates (great product leads to repeat business) and being ...


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The Rhetoric of Branding- A Look At Apple's Ability to Persuade and Lead

Posted by Hanna G Fitz on Friday, April 11, 2014, In : Brand Development 

Today companies need to take a more deliberate and purposeful approach to branding, with the goal to create a loyal following. It was Socrates who said “Know thy self”, a simple phrase yet challenging for individuals and companies alike. In corporate branding, developing the codes (characteristics) of your brand DNA, is a critical part of its long term success. This was one of Steve Jobs (former CEO of Apple) greatest strengths, he knew what his company was “a game changer”, belie...


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Does Your Brand Trigger

Posted by Hanna G Fitz on Tuesday, April 1, 2014, In : Brand Development 

Photo: Giorgio Armani, Press Office Milan

When a woman buys a designer dress, she isn’t simply buying a basic need to cover her body. She will purchase clothing from a brand that she identifies with; one that reflects her self image, a need to send a particular message in that moment (successful, professional, sexy, fashionable) and her lifestyle. Brands like Giorgio Armani are known for understated luxury and elegance, while Versace is the opposite and known for glamorous luxury and r...


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