Browsing Archive: January, 2015

Playing An A-Game: How Great Brands Make Us Fall In Love

Posted by Hanna G Fitz on Friday, January 9, 2015, In : Brand Development 

Managing your brand’s relationship with its consumers, is similar to dating. According to leading relationship expert Helen Fisher, there are three stages of Love: lust, attraction and attachment. 

The process often involves: identifying the prospect and strategy that will inspire desire and land you the first date (promotions and purchase), igniting a spark that inspires more dates (great product leads to repeat business) and being able to consistently deliver wonderful experiences (custome...


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