Browsing Archive: May, 2014

The "Why" Factor: Does Your Brand Have One?

Posted by Hanna G Fitz on Monday, May 26, 2014, In : Brand Development 
Most people think of their brand as being their logo, brochures, signage and other collateral material. In fact in initial meetings with clients when enhancing their brand image is mentioned, there is an initial objection along the lines of not wanting to change their logo! Your brand is more than just a symbol or playing “Best dressed”. While the physical attributes form an important part of your overall Brand DNA, your brand image is determined by unseen factors such as perceptio...
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Saint Lucia An Emerging Market? Saint Lucia Presents Niche Business Opportunities

Posted by Hanna G Fitz on Thursday, May 8, 2014,

The Saint Lucia Investment Forum ended on a high note. I believe this was a worthwhile event for any entrepreneur looking to explore new opportunities in unexploited markets. We have all heard of Brazil, Russia, India and China, the most sort after countries for multinational corporations around the global. While these markets promise the opportunities for exponential growth and profit, lets face not everyone will find their place there and there is nothing wrong in being a first move...


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TRUTH TOLD BEAUTIFULLY- Great Great Brands Don’t Sell Products, They Sell Emotional Connections

Posted by Hanna G Fitz on Monday, May 5, 2014, In : Brand Development 

Most brands spend millions of dollars a year on advertising campaigns, event sponsorship and other promotions. But what sets brands Nike apart from the crowded market for sporting goods or Coco Cola from other fizzy drinks? How did Apple make such a big commercial come back in 1997? What are these brands doing differently? Well you might say they have bigger marketing budgets, but it goes deeper than that. These companies focus on combining key ingredients: the absence of product, draw...


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