Browsing Archive: April, 2014

Make Them Fall In Love With Your Brand

Posted by Hanna G Fitz on Tuesday, April 22, 2014, In : Brand Development 
Turn Your Consumer Relationship From Fling To Commitment

Managing your brand’s relationship with its consumers, is similar to dating. According to leading relationship expert Helen Fisher, there are three stages of Love: lust, attraction and attachment. The process often involves: identifying the prospect and strategy that will inspire desire and land you the first date (promotions and purchase), igniting a spark that inspires more dates (great product leads to repeat business) and being ...


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The Rhetoric of Branding- A Look At Apple's Ability to Persuade and Lead

Posted by Hanna G Fitz on Friday, April 11, 2014, In : Brand Development 

Today companies need to take a more deliberate and purposeful approach to branding, with the goal to create a loyal following. It was Socrates who said “Know thy self”, a simple phrase yet challenging for individuals and companies alike. In corporate branding, developing the codes (characteristics) of your brand DNA, is a critical part of its long term success. This was one of Steve Jobs (former CEO of Apple) greatest strengths, he knew what his company was “a game changer”, belie...


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Does Your Brand Trigger

Posted by Hanna G Fitz on Tuesday, April 1, 2014, In : Brand Development 

Photo: Giorgio Armani, Press Office Milan

When a woman buys a designer dress, she isn’t simply buying a basic need to cover her body. She will purchase clothing from a brand that she identifies with; one that reflects her self image, a need to send a particular message in that moment (successful, professional, sexy, fashionable) and her lifestyle. Brands like Giorgio Armani are known for understated luxury and elegance, while Versace is the opposite and known for glamorous luxury and r...


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