Seashell Consulting Executive Producer of S.Pellegrino and Acqua Panna Caribbean Jr Chef 2016

Posted by Hanna G Fitz on Monday, May 23, 2016 In : Corporate Social Responsibility 


Seashell Consulting Inc. partnered with S.Pellegrino and Aqua Panna to create the Caribbean Jr Chef championship. On Saturday 21st May 2016, four chefs from the islands of the Caribbean participated, Rodolphe Boidre from Guadeloupe, Junior Saintil from St Martin, Jonthan Millar from Barbados and Edna Butcher from the island of Saint Lucia.

 

The S. Pellegrino and Acqua Panna Caribbean Jr Chef finale was hosted at the AAA Four Diamond award-winning hotel, The Landings St Lu...


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Getting Customers Online

Posted by Hanna G Fitz on Sunday, November 15, 2015 In : Brand Development 



According to www.convinceandconvert.com “44% of email recipients admitted to have responded to and made at least one purchase based on an email.” In fact people who buy through email spend 138% more than people that do not receive email offers. But that is just one aspect of the opportunities online for your company. Did you know that there are more than 322 million Internet users in Latin America and the Caribbean?

Saint Lucia has one of the highest Internet penetration rates in the OECS,...

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Saint Lucia Citizenship By Investment Launched In Monaco

Posted by Hanna G Fitz on Thursday, October 8, 2015



The Senate and House of Assembly of the island nation passed a Citizenship by Investment Act No. 14 of 2015 which is intended to attract more investment to the island. The programme was formally launched in Monaco on 7th October, 2015 as part of Arton Capital's Annual Global Citizen Forum.  


St. Lucia is the fifth Caribbean jurisdiction to launch a Citizenship-by-Investment Program in order to attract new investors. The Prime Minister and Minister of Finance Dr. Kenny Anthony told the House of...


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International Online Influencer To Host Seminar In Saint Lucia

Posted by Hanna G Fitz on Wednesday, October 7, 2015 In : Brand Development 


Almost every company can relate to the struggle of trying to justify spending time on online marketing and social media. What is even more challenging is trying to quantify the return on your marketing investment. You've heard it all before
“The Digital Revolution Is Changing Marketing”. To ignore this new trend which is here to stay, is to ignore your customers changing buying patterns and needs. The Internet can be a lonely place, tweeting with no idea if you are engaging and ...


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What Is Inbound Marketing and Why Does Your Business Need It Now

Posted by Hanna G Fitz on Wednesday, September 30, 2015


When your customer is looking to learn or buy something new or perhaps trying to find a solution to a problem that your business can help them with (maybe they don't that yet), the first place they will go to research is on the Internet. Today's customer, will navigate through search engines like Google, blogs, social media sites like Facebook, Pinterest, Linkedin, Youtube, Trip Advisor and Instagram for content (information) and illustrations (photos and videos).

In the past, companies could ...


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Saint Lucia Global Residence and Citizenship Programme

Posted by Hanna G Fitz on Tuesday, February 17, 2015 In : Investing In Saint Lucia 

Saint Lucia is now considering implementing a global residence and citizenship programme. A committee was set up and requested “to consider the question of broadening the framework under which citizenship might be offered as a part of a program of investing” in the country, and in that regard to “determine whether Saint Lucia should establish an economic program, and if so, the best model to adopt." 


A report was submitted to cabinet ministers on the feasibility of implementing the pro...


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Playing An A-Game: How Great Brands Make Us Fall In Love

Posted by Hanna G Fitz on Friday, January 9, 2015 In : Brand Development 

Managing your brand’s relationship with its consumers, is similar to dating. According to leading relationship expert Helen Fisher, there are three stages of Love: lust, attraction and attachment. 

The process often involves: identifying the prospect and strategy that will inspire desire and land you the first date (promotions and purchase), igniting a spark that inspires more dates (great product leads to repeat business) and being able to consistently deliver wonderful experiences (custome...


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The "Why" Factor: Does Your Brand Have One?

Posted by Hanna G Fitz on Monday, May 26, 2014 In : Brand Development 
Most people think of their brand as being their logo, brochures, signage and other collateral material. In fact in initial meetings with clients when enhancing their brand image is mentioned, there is an initial objection along the lines of not wanting to change their logo! Your brand is more than just a symbol or playing “Best dressed”. While the physical attributes form an important part of your overall Brand DNA, your brand image is determined by unseen factors such as perceptio...
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Saint Lucia An Emerging Market? Saint Lucia Presents Niche Business Opportunities

Posted by Hanna G Fitz on Thursday, May 8, 2014

The Saint Lucia Investment Forum ended on a high note. I believe this was a worthwhile event for any entrepreneur looking to explore new opportunities in unexploited markets. We have all heard of Brazil, Russia, India and China, the most sort after countries for multinational corporations around the global. While these markets promise the opportunities for exponential growth and profit, lets face not everyone will find their place there and there is nothing wrong in being a first move...


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TRUTH TOLD BEAUTIFULLY- Great Great Brands Don’t Sell Products, They Sell Emotional Connections

Posted by Hanna G Fitz on Monday, May 5, 2014 In : Brand Development 

Most brands spend millions of dollars a year on advertising campaigns, event sponsorship and other promotions. But what sets brands Nike apart from the crowded market for sporting goods or Coco Cola from other fizzy drinks? How did Apple make such a big commercial come back in 1997? What are these brands doing differently? Well you might say they have bigger marketing budgets, but it goes deeper than that. These companies focus on combining key ingredients: the absence of product, draw...


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